![]() ![]() The brand is most popular among millennials, followed by Gen X.Īccording to a 2018 survey, the average income of Apple iPhone users stood at $53,251, compared to $37,040 for Android users. The Apple target audience skews strongly female, with around 66% female to 34% male customers.Īmong Apple primary customers, you’ll find less older or retired individuals. They are either single, married with no kids, or married with young children or teens. Let’s explore each in turn: Apple Demographic SegmentationĪpple customer demographics include people aged 18 to 45. Apple Target Market SegmentationĪ thorough Apple market segmentation takes on four perspectives: Apple demographics, geographic, behavioral and psychographic segmentation. Read on for a deeper Apple customer analysis of the different market segments. The Apple target audience varies depending on the particular product for example, the iPhone target market is different from the MacBook or Apple TV+ audiences. The typical Apple customer profile is of middle to high economic status, enjoys the small luxuries in life, and appreciates technology and design. Although the Apple customer base is stronger in North America, Apple is popular throughout the world. The Apple target market includes mainly younger to middle aged consumers, and the brand is more popular among females than males. How did the company succeed in turning the word “apple’ into something else entirely? And what does the Apple target market really look like? Let’s dive in. Released in 2007, iPhone sales account for around 49% of Apple’s total sales in 2022.Īpple is not just a tech icon but a brand icon too. However, the iPhone is Apple’s most profitable product, year in, year out. There is no part of daily living in which Apple products don’t play a part. It also includes smart home products and service products, like iTunes, App Store, Apple TV+ and iCloud. In 2021, total net sales amounted to $365.82 billion.Īpple products cover the gamut of consumer electronics, including the iPhone, iPad, Mac desktop computer, and wearable tech such as the Apple Watch and AirPods. In the past decade, the total revenue of Apple has quadrupled. In 2021, Apple was the most valuable technology brand by far, beating even Google which ranked second and Microsoft in third place. In 2022, the brand value of Apple is expected to reach a staggering $947 billion. In the years since, it has grown to become the most valuable brand in the world, and probably of all time. The legend that is Apple, began nearly 50 years ago, when the company was first established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. These are not just things that people use – they are a way of life, and the Apple brand is an iconic part of our culture. The iPhone, MacBook, iPad, iTunes and Apple TV+. It’s hard to imagine a world without Apple. ![]()
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